TruStrain: A Story Behind Every Strain

With the TruStrain B2B platform, cannabis cultivators and processors can run compliant Seed-to-Sale Tracking Software to:

Track yield and performance through the life cycle of the plant, including the date and time it arrived at the facility, was planted in the nursery, harvested, weighted, and packaged into retail units, and shipped and received by the retail shop or distributor;
Eliminate counterfeit cannabis by delivering provenance tracking so cannabis companies and consumers know where the product’s been, where it is and where I should be;
Eliminate employee errors and theft through TruStrain’s secure order processing functionality; Educate consumers on the safety and efficacy of their products by delivering the digital lab report and product profile;
Engage consumers through a dedicated, secure channel to deliver video marketing campaigns, lab reports, provenance tracking, and brand analytics; and
Build brand loyalty through trackable, customizable, sales-based rewards programs.

With the Trustrain B2B mobile solutions, retail shops can:

Maintain compliance by tracking all product receivables and retail sales;
Drive foot traffic and customer loyalty through: A geo-based dispensary locator and user-friendly, interactive menu board; and
Coordinated marketing campaigns and events where consumers can earn products, trips and contests, by purchasing select products at participating shops.

With the TruStrain consumer app, consumers can:

Locate and take a virtual tour of shops in their area;
Look for special offers and deals for their favorite brands;
Verify the authenticity of their favorite products;
Earn Loyalty points they can redeem for products and merchandise from our TruPartner brands; and
Watch cannabis commercials and learn more about their favorite products.